Your email newsletters should include...How effective do you consider email newsletters? Although they are one of the oldest forms of marketing, they are still effective. As seen below, popular blogger Darren Rowse of ProBlogger.net, says this about email marketing, "...email is really the way that most people, young and old from different generations [and] different backgrounds, access information on the Web."
He goes on to explain how email is now one of his most effective forms of marketing. If you want to have an effective email program like Rowse, you have to provide good, quality content in your newsletter. Many times, email marketing efforts are mistaken for spam since some companies use newsletters to only talk about themselves.
To make sure that your newsletter isn't confused with spam, you should include a variety of content in it. For starters, you should prove that you're an expert. Provide information that your readers can actually use.
Secondly, put a Q & A section in your newsletter. Choose 1-2 questions to answer and explain each time your newsletter is sent. Not only does this get your readers involved, but it also reiterates that you are an expert.
A third source of content is testimonials. If you share how your business helped someone achieve success, then your readers can apply that information to their own business. In addition, testimonials show off your abilities, which strengthens your credibility.
Fourthly, bring in outside sources. Interview an expert in your field or someone that has a complementary product or service to your own. This tactic also gives sets your newsletter up to have a broader appeal.
Fifthly, incorporate news items or current events into your content. If you can relate your content to something that is common to all your readers such as a holiday, your newsletter stands a better chance of being opened and read.
You could also include fun facts and in-depth looks at topics in your industry. But if you still aren't connecting with your readers, send out a survey and ask them what they want from you.
In the end, you will find that compelling content will make your email marketing campaign effective.
About the author:
Abby Johnson is a Video Reporter/Anchor for SmallBusinessNewz.
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Comments
Engaging with your customer
Engaging with your customer thru email is a great way to spread the word about your brand & product/service info. Talking about common Q's further establish your expertise and creditbility. Nice article, not too many business understand the importances of building a list of future prospect clients.
Customer/Client Contact
Great tips here! Use it for staying in touch with your customers/clients!
Thanks
This was a reminder. Thanks.
Email Newsletters
They’re a great extension to your business’ communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers.
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