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More Businesses Get Shot at Getting Google's Barcode Stickers


Google Considering More "Favorite Places"

Late last year, Google started sending brick and mortar businesses decals to put on their windows. These had barcodes that people could scan with their phones, which would bring up business listings. The businesses that received these were deemed "favorite places" by Google.

The company started by sending out decals to over 10,000 businesses in the U.S. They are now expanding this, and are actually offering businesses tips for becoming a "favorite place." These are as follows:

1.Log in to Local Business Center with your Google account (or create a new one) at google.com/lbc

2. Enter information for your business listings and verify that you are the business owner or authorized business listing manager by 12am PST on March 1. This means that you need to enter the PIN number that you receive by mail or by phone call by this deadline. You should allow 5-10 business days for your pin to arrive by mail - so get going now! If you are given the option to verify your listing by phone, the PIN will be delivered to you by an automated phone call within seconds. (Be sure to be ready to write it down).

3. If you're identified as a Favorite Place, expect your decal with custom QR code to arrive within a few weeks. We'll let everyone know when the mailings have started to go out. You can learn more about the selection process here.


Businesses who have already verified their listings since October are already eligible to become a "favorite place." That doesn't necessarily mean you will get a decal, but you have to be verified to be considered. Businesses that were already verified before October have already been considered, and shouldn't expect a decal, because if they were going to get one, they would've by now.

The decals all have unique bar codes that can be scanned by a users' mobile device. It will take them to the business' Place Page, which may feature reviews, coupons, etc.

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About the author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.

Comments

Online Businesses

Hi Chris: Thanks for the great article. I am wondering about businesses that operate the same way Google does, that is, 100% online. It would be a shame to disadvantage quality online business owners by not having them come up on the IPhones as a favorite place. Do you have any information about this? I have included the web site of my favorite hobby shop, ToysPeriod, as an example of a business that I would want to come up on my IPhone if I were searching for Lego or model train products. However, they have no brick and mortar store, which is the whole idea of the online community in the first place.

Beth

ToysPeriod is a leading online shop specializing in lego sets and model railroad equipment.

Barcodes

Sounds like the mark of the beast.

Barcodes

I don't have a brick and mortor store for www.morganservice.net so I suppose it doesn't really apply in my case.

Customer Service

This sounds like a good idea in principal. But this is such a brand new system with the reviews and all.

I have recently witnessed a website dump hundreds if not thousands of reviews into Google local and they were dumped incorrectly. All the ratings went in with 1 star.

 

As you can imagine, several of my clients had rave reviews but when listed next to their competitors they were 1 star in comparison. At first I thought I was working for a bad client, but in truth, the system is just flawed and those ratings were dumped into Google reviews incorrectly.

I don't think it's good idea to move forward with this until Google offers some sort of quality control. I mean hundreds if not thousands of business were effected and to my knowledge nobody knew it was happening except me. Either that or they can't fix it and other people have contacted to have the problem fixed prior to me finding it. Which I think is the more likely case, in which case, I think it would be better to wait until customer service is in place properly.

 

Barcode Usefulness

 I received on of those stickers and have placed it in my window.  I really don't know how useful it will be and especially as not one client coming in the door has commented on it.  Even with that, I still think it is a novel idea and is just fun having it there!

Quick Update

Just to update... It's been a week since I alerted the offending website about it dumping 1 star ratings incorrectly into Google Maps. They have stopped piping new ratings into Gmaps. The hundreds, maybe thousands of inaccurate ratings still exist within the maps. Not sure if it's an administration issue to do with Google or whether the person providing the ratings has a password to go in and clean it up. I'll be back when all the ratings are fixed to report.

Re

A patent application assigned to Google was published today which provides a fair amount of detail on how a system like this might work, and goes beyond the use of barcodes for businesses to include parks, government buildings, attractions, and landmarks, as seen in the image above from the patent filing.

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