Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing.
"The rise of online video is revolutionising media consumption, with 1 in 35 UK Internet visits going to an online video site, and YouTube is at the heart of it," says "YouTube is a destination not just for youth audiences and tech enthusiasts, but for the business community as well."
Specifically, the paper gets into:
- Uploading all video assets
- Creating great content
- Getting fond
- reaching your target audience
- building a home for your brand on YouTube
- tracking, analyzing, and improving
- innovating and integrating
YouTube is the second largest search engine on the web, and that is reason enough not to ignore it, unless you have a business that simply doesn't cater to interesting videos (the key is to make them interesting...I know...easier said than done).
I've covered tips for ranking in YouTube for WebProNews in the past. If this is new territory for you, consider that an additional resource.
YouTube Makes Social Media Marketing EasierAre You Advertising with Online Video? Getting Your Products in Google Shopping SearchesHow Are Small Businesses Marketing For the Holidays?Online Video Advertising Opportunities Are LimitlessMarketing Through ContestsSmall Business Marketing Unleashed - The Tip of the IcebergTips for Getting Your Online Video Marketing to WorkEmail Marketing: Trends of the Past, Predictions for the FutureWhere To Host Your Videos
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Comments
Thanks for the Tips, This
YouTube Release Guide for
In my opinion, that’s a successful B2B campaign due to a viral response. But there are also residual values to consider. With over 100 inbound links generated, exposure will continue indefinitely.
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Goo Youtube Insights
Very useful info on this powerful tool. Appreciate the link to Google's B2B paper. Will find this useful fro a computer tips site that is part of my business. Rather fascinating with how large a force YouTube has become.
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