To shop online or offline, that is the question. In a recent post on the Google Retail Advertising Blog, statistics were given on the percentage of consumers that shop online, offline, and a little of both.
How consumers tend to shop:
- 42% research online and purchase the products online
- 34% research online and then purchased the product at the store.
- 21% research online, research at the store and then purchase later online
- 12% research at the store first and then purchase the product online
- 7% purchase the product at the store and research the product later online
Considering that consumer behavior online and off varie so much, it is that much more important to track offline conversions that come from online strategies. WebProNews recently ran an article on this subject, interviewing Salesforce's Global Head of Search, Lauren Vaccarello.
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Interesting stats for pure
Interesting stats for pure online purchase & on/offline purchase. In our concrete paint industry does show both trends, which is almost amazing accurate!
personaly i tend to do all
personaly i tend to do all my researching online and then usually I would just go straight to purchasing stuff over the internet. But i can see the value of doing both.
Small Businesses Take Note!
No matter how it shapes up, from these stats, consumers are using the Web in their purchasing process which means every small business should have an Web presence!
What about offline
Mobile
I would love to see stats about shoppers who use mobile phones to shop.
Re
consumer research over the last several years has shown a growing trend that most emarketers believed would have eased up by this date in time.
Personal
I use the tactic that I go to a store and try the jeans or whatever and order online sinse I know the sizes.
Me too
I feel like I have been left behind sinse I don´t shop online. I`m only 40+ but not that computer wise.
Personally I also
Personally I also research everything online first before then either buying online or purchasing in a shop. I do tend to just go ahead and buy online though as it's so much simpler on the whole unless you want the thrill of going out and getting the item straight away. I'm surprised the figures for online researching and purchasing aren't actually higher.
Why online?
Why does everything has to go online? What happened to mamas and papas and local small business´s? I wouldn´t call myself oldfashion but for me some of the things should stay "offline".
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