If you truly feel that not using Twitter for your business is the way to go, then don't use it. However, Twitter dropped some pretty interesting statistics at its Developer Conference, which may perk your ears up, if not make you reconsider your position.
1. Twitter Gets 19 billion Searches Per Month.
Search Engine Land's Danny Sullivan spoke with Twitter CEO Evan Williams who says Twitter gets about 19 billion searches per month. If you compare that with comScore estimates for the major search engines (as Sullivan did here, along with all the caveats that come with that), that puts Twitter in 2nd place, just behind Google - ahead of Yahoo and Bing.
Where Twitter ranks in searches compared to the search engines really isn't the point. The point is that people are using Twitter and Twitter apps A LOT to find information. I think you can see where this could be useful to know from a business standpoint. By the way, Twitter also just announced a little thing called "Promoted Tweets" - ads that will initially show up for Twitter searches.
2. Twitter has over 105 million users.
Last week, Matthew Daines, the lead developer of our own Twellow did some math and suggested that Twitter had probably surpassed 100 million users. It turns out he was right, because Williams said at the conference that Twitter actually has over 105 million, and adds about 300,000 a day. Once again, I think you can see why this might be of interest.
3. There are over 100 thousand registered Apps
There are so many Twitter apps out there that are making Twitter usable and more efficient to people. There are apps that shape Twitter around a person's specific needs. This no doubt plays a huge role in Twitter's growth, which will continue. It also means there are a lot of ways you can use Twitter yourself as a business.
At WebProNews, we recently revisited a Twitter app directory called OneForty. Now this directory has only a fraction of that 100,000 apps listed, but there are nearly 2,700, and that's still plenty. They are broken down into categories like advertising, analytics, business, email, mobile, monitoring, networking, shopping, etc. There is no question you will be able to find some useful apps there or in another Twitter app directory.
Don't Let Social Media Marketing Work Against You The Good and Bad of Marketing with TwitterVery Few Small Business Owners Say Social Media "A Must"Making Social Media Work for Your BusinessAre You Utilizing Twitter's Potential?Building Your Brand Through Social MediaIs the Social Media Profile Replacing the Website? Small Businesses' Favorite Social Media ToolsBusiness Puts a Value on Twitter Marketing SuccessSocial Media Translating to Business Productivity
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Twitter Traffic
We love Twitter! we now get as much traffic via Twitter than Google!!!
Twitter
Hi, here at 2D's Pc Repairs we are also getting a ton of traffic from Twitter users.
Bradford Pc Repairs
2 Sides To Twitter
The side that reflects a marketing opportunity is common in my opinion, however it's also my opinion that sites like Twitter, and there are more than one to be sure, are a source for trollers and prospectors with no intention of buying anything. If there could be a way to protect myself from these types, then I suppose there would a niche worth looking into.
Practical applications using Twitter?
I (or we) use Twitter as a part of our digital business plan but we are unable to really take advantage of this app. Most users send links to something that they have done or they add a link to some client of theirs. These don´t strike me as a powerful application. What we need is practical approach to using Twitter.
Twitter
Conversations are always about the benefits, never about potential drawbacks or reasons not to use Twitter.
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