SmallBusinessNewz

Overstock.com has launched its new Main Street Store as retail channel for U.S. small businesses.

The store is the focus of Overstock's Main Street Revolution Initiative. The store carries over 2,500 products from small and minority-owned business across the U.S. Categories include furniture, jewelry, apparel, and gourmet food.

The Main Street Store is listed as a "See More" store on Overstock's main navigation header. Business owners interested in having their products listed on the Main Street Store can visit www.overstock.com/mainstreet for more information or contact Overstock directly at mainstreetrevolution@overstock.com to learn how to list their products on the store.

"The 'Main Street Revolution' is a partnership between Overstock.com and small and minority-owned business owners across the United States. This initiative creates a national marketing and distribution channel for producers of consumer products by providing the opportunity to sell their products on Overstock.com and O.biz (our B2B website)," said Overstock CEO Patrick Byrne.

"It is designed to increase the visibility of small and minority-owned businesses which currently lack exposure to national markets. By joining our network these small businesses can reduce their supply chain costs, and open their products to a mass audience. This represents a grand opportunity for producers and consumers nationwide to participate and contribute to the national recovery effort. Main Street can be the engine that lifts us out of the recession that Wall Street created."