Bill Haig

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Biography: Dr. Bill Haig taught logo design, website design and branding strategy at the university level following over forty years developing successful company logos for companies such as AT&T and Rockwell. Dr. Haig is the co-author of The Power of Logos: How to Create Effective Company Logos , New York, Wiley Publishers, 1997. The book first introduced the concept of credibility-based logo design. For more on first glance web optimization and credibility principles in communication persuasion applied to logo and home page design visit Dr. Haig's website, www.powerlogos.com

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Member for: 4 years 2 weeks
Recent Articles: How the Company Logo Can Increase Website Conversion Rates
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