Web Survey Shows Small Business Owners Optimistic About Economy

Small business owners see things improving within the next year

Website creation solutions company Webs recently conducted a survey of 1,700 small business owners, asking them primarily about their feelings concerning the direction of the economy. Perhaps surprisingly, the results showed significant optimism about the direction things were headed.

Nearly half of the business owners surveyed – 47% – expected an economic bounceback within the next year. Meanwhile 67% foresaw their 2012 profits increasing over their 2011 profits.

Interestingly, a significant percentage of those surveyed were not the stereotypical small business owner who started a business in fulfillment of a long-held dream. Rather, 38% started a business because they were victims of corporate layoffs and the poor job market left them with no alternative. That they were among those who foresaw economic recovery in the near future is perhaps the most heartening result of this survey.

Webs, the company that conducted the survey, specializes in website creation tools, particularly for small businesses. Web site creation is a relatively inexpensive means of starting a small business, and 67% of those surveyed saw websites as the best and cheapest means of promoting their product or service.

Other interesting results from the survey include the fact that 45% of respondents were delaying new hiring until the economy improved, and 39% were delaying investment. Only 13% were increasing investment in their business while waiting for the economy to improve.

What do you think? Will we see economic improvement in coming quarters? Where do you expect your business to be in twelve months’ time? Let us know in the comments.

 

There are 3 Comments. Add Yours.
  1. For December 2011, the Scorecard, which also includes hiring and wage data for the top 35 U.S. metropolitan statistical areas, reveals month-over-month declines in nationwide hiring (-0.2 percent) and wages (-0.3 percent). Regionally, it was a similar story, with the Midwest, Northeast, and West showing modest declines across the board, and the South remaining flat in hiring and down slightly in wages.

  2. This is a great article with some interesting survey results. It is interesting that only 13% were investing right now. It would be interesting also to know how many of these business have websites? Now is the time for small businesses to be investing in the online presence to get ahead of their competition. They should be using services provided by local internet marketing companies to get top rankings on the websites.

  3. Seo techniques are used to increase the visibility of a website to search engines,which gives you higher rank in search engine results and also earn you more traffic.

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