What everybody ought to know about making decisions

Successful business owners are typically very good when it comes to making decisions.  They know that indecision costs them opportunities.  They get the facts they need, think about the proposition, often discuss it with others to get some feedback, then they decide.  They do this, in reasonable time.

Other business owners are poor at making key decisions.  The fear of making a bad decision sees them over analyze, until the opportunity has passed.  As a result, they place a very low ceiling on their potential; as progress comes from identifying and acting on opportunities.  These people are often waiting for certainties, unaware that the only certain thing in business, is that almost nothing is certain!

They then work hard all their lives, wondering why they never made it.

It doesn’t matter which side of the fence you get off on sometimes.  What matters most is getting off the fence.  You cannot make progress without making decisions. ~
Jim Rohn

Your decisions.  Your progress

I was prompted to write this, after having lunch with a friend recently.

He explained that he had considered hiring a marketing professional, who had been highly recommended to him.  After meeting with her, he took 14 days to decide to offer her the position.  By then, she had already been employed by one of his competitors.  In the past 12 months, she has generated a fortune in business for them, attracted the second largest account in their marketplace and significantly increased and improved their profile.  He indecision has really cost him.

The price of indecision

You can’t make meaningful progress, until you acquire the courage of your convictions and the guts to back up your beliefs.  Whether it be yes or no, you need to decide within reasonable time or be willing to pay the price of indecision.  Reasonable time means not too soon, yet soon enough for you to be able to benefit from the decision.

Check out Jim’s Marketing Blog for more articles by Jim Connolly