Why Your Internet Marketing NEEDS Your Voice!

Are You Challenged?

I saw a joke on Google+ yesterday. It simply said:

How to start an argument online

  1. State an opinion.
  2. Wait.

There’s some truth in this

Many small business owners lack visibility online, because they fear being challenged for expressing their own opinions. So, they will like, retweet, +1 and stumble what others say and ensure their own messages are as uncontentious as possible. Whilst this approach does almost eliminate confrontation, it also robs you of the visibility you need, in order to succeed.

  • Your marketplace listens to you, when you have a message worthy of their valuable attention.
  • They follow you, when you lead. Not when you simply nod along like everyone else at the back.

Business should be challenging

Yes, you will get challenged, if you have the courage to share what you think and it happens to go against the grain. If you believe in the value of your opinion, you should welcome people to test what you say. In many cases, you will learn something about the strength of your own view point. In others, you will learn how to make your point more clearly. I have learned a great deal from people, who have caused me to dig deep and question my own opinions.

Looking through their lens

So, what about those people who just seem intent on arguing, when you confidently express your opinion? A quick look at what you have said, through their lens, as Chris Brogan says, will usually show you (in seconds) why they are arguing with you. Looking through their lens, is a phrase used to describe looking at what you said, from their perspective, so you can identify their motives.

Here’s what I commonly find, when I look through the lens of someone intent on arguing rather than discussing a viewpoint:

Vested interests: They have a vested interest in the opposing view. I saw a recent post by a guy who said that traditional networking groups were becoming less relevant, as more people connected with others on services like LinkedIn and Facebook etc. He was attacked by a lady who said online networking was of zero value, zero use and that he was in denial. After clicking through the link on her comment, I saw she ran several offline networking groups. Her business model needs that guy to be wrong.

Trolls: You are dealing with a troll. Trolls are going to troll, it’s what they do. Welcome to the Internet. It’s your call, but if they are only looking to insult you, there’s little value publishing their abuse or responding to their jibes on social networks. Seriously, you would not allow someone to do that to you in public and you shouldn’t online either. If someone’s just being a bastard, there’s no room for that in my business and I’m guessing the same is true for your business, too.

They want your juice: They want to gain your attention or the attention of your readers / followers. Some people seem to believe that it’s an effective marketing technique, to argue with people in their profession on social networks and on their competitors blogs. This is pretty rare and tends to happen more when you have a large readership or online following and a reputation for publishing comments that disagree with you.

In summary

I’ve written thousands of blog posts and only ever needed to delete a handful of trollish comments. Others who challenge my views, often open up the conversation and that’s how I evaluate their input: As an asset.

It’s your marketing and your decision, but it’s extremely hard to attract the attention of your prospective clients or earn their respect, if you’re simply nodding along with the masses.

Comments

 

About Jim Connolly
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
There are 3 Comments. Add Yours.
  1. Hi Jim,
    Thanks for sharing such highly important internet marketing strategiesm and yes the online business really becomes challenging now a days and it should be..than only we get the push from inside to work hard and in a smart way..

  2. Online marketing consists of two main elements. Search engine marketing and email marketing. An effective online marketing campaign will deliver equal attention to both areas, as they are inter- related and support one another.

  3.  In life there will always be nasayers and this goes along with putting your opinions and ideas online as well. There will always be the ones who disagree with you regardless of what you do or say and there will alway be the ones that will have a valid point. You just have to find the good and throw out the bad. At Chatmeter.com (I know, plugs are almost as bad as trolls) we deal with this all the time with reviews about our clients. The trick is getting past the troll reviews and learning from the bad ones. 

What do you think? Respond.

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>