YouTube Chalking Up 1 Billion Views Per Day

Small businesses owners who still aren’t using YouTube to promote their companies have been given yet another reason to do so.  Chad Hurley, YouTube’s CEO and one of its cofounders, checked in this morning to say that the video-sharing site is chalking up more than one billion views per day.

Hurley’s specific words on the YouTube Blog were actually "well over a billion views," which makes it hard not to wonder just how many hundreds of thousands of clicks were rounded off.  But regardless, that figure represents an astonishing number of people showing interest in short, online videos.

They’re not all tuning in for pirated Monty Python clips, either.  Hurley wrote, "There are now more ways than ever to make and consume content, and more of you are looking to turn your hobby into a real business.  We’re working hard to keep up with the fast pace of technology to bring you everything you would expect from the world’s largest video site: better quality; a full spectrum of choices and tools for users, partners and advertisers; and ways to make the YouTube experience your own anywhere, anytime."

So assuming you can pull it off without making a huge investment – try not to buy a $10,000 video camera or hire a troupe of actors – consider putting a promotional clip on YouTube and seeing what happens.  With those billions of eyeballs sort of floating around, there’s a good chance you’ll be able to grab a few.

One last, related note: YouTube will be holding a webinar on basic shooting techniques later this month.